Market Overview

J.C. Penney Well-Positioned To Increase Promotions


In a report published Monday, Cleveland Research analyst Matthew Delly noted that J.C. Penney (NYSE: JCP) is well-positioned to increase promotional activity.

Delly remarked, "J.C. Penney looks positioned to increase the frequency and depth of promotional activity during 1H." The analyst commented that the increase in promotional activity and the lack of "meaningful" supplier funding makes it challenging for the company to return to the historic gross margin rates during the full-year 2015.

Cleveland Research has a Neutral rating on J.C. Penney.

J.C. Penney will report fourth quarter and full-year results on February 26, 2014, following the markets close. The company is expected to report a net loss for the fourth quarter from $1.95 per share a year ago to $0.82. The net loss for the full-year is expected to be $6.11 per share, compared to a per-share loss of just $3.50 in the previous year.

Shares of J.C.Penney closed at $5.64 on Friday. The stock is taking a hit Monday, currently down 6.55% at $5.2706.

Latest Ratings for JCP

Mar 2019MaintainsNeutralNeutral
Dec 2018Initiates Coverage OnUnderweight
Nov 2018DowngradesHoldSell

View More Analyst Ratings for JCP
View the Latest Analyst Ratings

Posted-In: Cleveland Research Mathew DellyAnalyst Color Analyst Ratings


Related Articles (JCP)

View Comments and Join the Discussion!

Latest Ratings

View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Stocks In 2014: How'd We Get Here And What Does It Mean?

UPDATE: Palo Alto Networks Up Over 5%, FBN Boosts Price Target