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UPDATE: Morgan Stanley Upgrades Zillow Following AlphaWise Survey

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In a report published Monday, Morgan Stanley analyst Scott Devitt upgraded the rating on Zillow (NASDAQ: Z) from Underweight to Equal-Weight, and raised the price target from $77.00 to $80.00.

In the report, Morgan Stanley noted, “Our survey suggests there is minimal differentiation in quality of leads and return on invested marketing dollars between Zillow, Trulia, and Move. Given the apparently similar quality of traffic among these sites, we believe Zillow is positioned to be the category winner as it has the largest audience.”

Zillow closed on Friday at $78.88.

Latest Ratings for Z

DateFirmActionFromTo
Nov 2017Canaccord GenuityMaintainsBuy
Jul 2016Morgan StanleyMaintainsOverweight
May 2016Cowen & Co.UpgradesUnderperformMarket Perform

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Posted-In: Morgan Stanley Scott DevittAnalyst Color Upgrades Analyst Ratings

 

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