Analyst Makes the Case Facebook Will Steal Share from TV Ad Market

William Blair analyst Ralph Schackart reported that

may take share away from traditional TV advertising after talking with advertisers and advertising technology companies. Schackart commented that Facebook may expand their video advertising by either building/ acquiring a video ad exchange or partnering/ acquiring with an established video publisher. The company is looking to increase its available video inventory in the greater than $200 billion TV ad market. Facebook closed at $58.23 on Wednesday and shares have traded as low as $56.67 today, down 2.75%.