UPDATE: Citigroup Reiterates Buy Rating, Raises PT on Coach Following Management Meeting

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In a report published Tuesday, Citigroup analyst Oliver Chen reiterated a Buy rating on
CoachCOH
, and raised the price target from $58.00 to $63.00. In the report, Citigroup noted, “We met with N. American President Fran Della Badia, as well as Store Manager, Eliot Ko, & District Manager, Amy Wunderly. We believe the elevated ambiance is striking and consistent with Coach's transformation to a lifestyle brand because the feel of the store is residential (distinct rooms), more personal (carpeting, flowers, luxury service), and features different product areas in more focused ways (dedicated footwear, men's, clothing) which allows for storytelling and faster awareness builds. We also believe there has been strong customer reception to the new Borough bag and Capsule at this new format but keep in mind Capsule is expected to be only ~2-4% of sales and we believe Borough impact is in the same range. But success in these areas is evidence that the brand evolution can work.” Coach closed on Monday at $54.56.
Posted In: Analyst ColorPrice TargetAnalyst RatingsCitigroupOliver Chen
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