UPDATE: J.P. Morgan Reiterates Overweight Rating, Raises PT on Google on Solid 3Q Results with Upside In Sites and International

In a report published Friday, J.P. Morgan analyst Doug Anmuth reiterated an Overweight rating on

, and raised the price target from $1,015.00 to $1,100.00. In the report, J.P. Morgan noted, “Google reported better than expected 3Q results as strength in Google Sites and International drove Google Segment net revenue 2.3% above our estimate and led to Google's first consensus revenue beat in 8 quarters. Enhanced Campaigns does not appear to have had a material impact on 3Q results either way, but we believe it represents a major opportunity going forward as usage pushes toward mobile and advertisers increasingly utilize bid modifiers and cross-device analytics. Despite eBay's commentary about a softer U.S. eCommerce environment, Google indicated that performance in the retail sector was strong and we think Google Shopping/PLAs should continue to drive strong click growth and high ROI for advertisers into the holiday season. Overall, we're encouraged by re-acceleration of Google Sites—even with an assist from reduced FX impact—and stabilization of Google Segment margins. We reiterate our Overweight rating and our price target increases to $1,100 on ~17.5x 2015E PF EPS of $63.24.” Google closed on Thursday at $888.79.