Baird Equity Research Reiterates Neutral Rating, $19 PT on Take-Two Interactive Software Following Massive First-Day Sales of Grand Theft Auto V

In a report published Thursday, Baird Equity Research analyst Colin Sebastian reiterated a Neutral rating and $19.00 price target on

. In the report, Baird Equity Research noted, “Take-Two disclosed that its blockbuster video game Grand Theft Auto V sold more than $800 million in retail sales in the first day following release, which we believe is the largest entertainment property launch in history. We note this contrasts to day-one sales of Call of Duty last year of $500 million.” Take-Two Interactive Software closed on Wednesday at $17.20.