UPDATE: Barrington Research Initiates Digital Cinema Destinations on Alternative Content

In a report published Tuesday, Barrington Research analyst James Goss initiated coverage on Digital Cinema Destinations DCIN with a rating of Outperform and a $10 price target.

In the report, Barrington Research noted, “Digital Cinema Destinations (a.k.a Digiplex) is a relatively young company created with the dual goals of establishing a national footprint of theatres while enhancing its operations with alternative content. Digiplex’s platform of digital entertainment centers can utilize technology to schedule core Hollywood films more effectively through more refined day part matching of audiences to content, while also using a robust variety of alternative content to create much greater audience traffic at times auditoriums are significantly underutilized.”

Digital Cinema Destinations closed on Monday at $5.60.