Market Overview

UPDATE: Raymond James Upgrades Facebook to a Strong Buy, Expects Increased Monetization

Share:
UPDATE: Raymond James Upgrades Facebook to a Strong Buy, Expects Increased Monetization
Related FB
Baseball Is Just The Beginning: Expect Facebook To Go After More Sports To Grow Video Segment
Comparing Snap To Facebook And Twitter Pre-IPO; Snapchat Smartphone Coming?
WSJ: YouTube views at over 1B hours per day (Seeking Alpha)

Raymond James analyst Aaron Kessler upgraded Facebook (NASDAQ: FB) this morning from Outperform to Strong Buy and gave shares a $37.00 price target.

In the report, Raymond James wrote, "Our upgrade is based on 1) the expectation for increasing monetization driven by new ad formats (e.g. mobile app installs, unpublished page posts); 2) increasing ad load - we believe Facebook constrained its ad load in 4Q; 3) increasing mobile ad adoption -we believe our estimate for 6% q/q mobile ad growth will prove conservative; and 4) an attractive risk/reward - with shares trading at 15x and 11x 2013 and 2014 EV/EBITDA estimates, respectively, vs. an estimated 25% five-year EBITDA CAGR, we believe shares are attractive at current levels."

Following the report, Facebook shares rose 1.72 percent in pre-market trading to $26.14.

Latest Ratings for FB

DateFirmActionFromTo
Feb 2017Pivotal ResearchDowngradesBuyHold
Jan 2017Pacific CrestReinstatesOverweight
Jan 2017Raymond JamesUpgradesOutperformStrong Buy

View More Analyst Ratings for FB
View the Latest Analyst Ratings

Posted-In: Raymond JamesAnalyst Color News Upgrades Analyst Ratings Best of Benzinga

 

Related Articles (FB)

View Comments and Join the Discussion!