UPDATE: Bank of America Raises PT on Qihoo 360 on Improving Monetization

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In a report published Wednesday, Bank of America reiterated its Buy rating on Qihoo 360 Technology Co.
QIHU
, and raised its price target from $36.60 to $41.40. Bank of America noted, “Qihoo's 4Q revenues beat consensus by 10%, helped by solid webgame performance (up 100% YoY and 33% QoQ) that benefited from competition for marketing channels among developers. Despite moderate growth of active user and ARPU, conversion rate (to paying users) increased ~100bps QoQ to ~5%, reaching a high level compared to peers. We do not expect this fast growth to sustain in the long term, rather expect active user expansion to drive the future growth. We note that as of Feb, monthly new game servers continued strong momentum.” Qihoo 360 Technology Co. closed on Tuesday at $34.82.
Posted In: Analyst ColorPrice TargetAnalyst RatingsBank of America
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