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UPDATE: Bank of America Merrill Lynch Reiterates Neutral Rating, Raises PT on Bankrate

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In a report published Friday, Bank of America Merrill Lynch reiterated its Neutral rating on Bankrate (NYSE: RATE), and raised its price target from $12.00 to $14.00.

BofA Merrill Lynch noted, “Bankrate is an investment on an ongoing financial markets recovery and the migration of advertising and lead generation dollars online. We think Bankrate should trade at a premium to the lead generation sector due to market position (category leader with product diversification) and higher margins (high 20%).”

Bankrate closed on Thursday at $13.43.

Latest Ratings for RATE

DateFirmActionFromTo
Feb 2017Initiates Coverage OnOutperform
Nov 2016UpgradesHoldBuy
Aug 2016Initiates Coverage onHold

View More Analyst Ratings for RATE
View the Latest Analyst Ratings

Posted-In: Bank of America Merrill LynchAnalyst Color Price Target Analyst Ratings

 

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Latest Ratings

StockFirmActionPT
NEWCitiUpgrades
BKNGConsumer Edge ResearchInitiates Coverage On2,250.0
EXPEConsumer Edge ResearchInitiates Coverage On100.0
TRIPConsumer Edge ResearchInitiates Coverage On26.0
IAreteInitiates Coverage On39.0
View the Latest Analytics Ratings
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