Market Overview

UPDATE: JP Morgan Initiates Yelp at Neutral on Balanced Risk/Reward

Share:
Related YELP
GrubHub Shares Rally Following Cowen Upgrade
Pete Najarian Sees Unusual Options Activity In Yelp
Sumitomo Mitsui Asset Management Company, LTD Buys Baidu Inc, Snap Inc, PTC Inc, Sells Facebook ... (GuruFocus)

JP Morgan initiated coverage on Yelp (NYSE: YELP) with a Neutral rating and a $19 price target.

JP Morgan noted, "We believe Yelp's breadth and depth of review content, trusted brand, and large potential local advertising opportunity make it well positioned to continue driving strong revenue growth and margin expansion. However, we think Yelp shares already reflect our positive fundamental view of the company. We view potential changes to Google's search algorithm (which drives 50% of Yelp's site visits), a relatively unproven track record outside the US, and a significant implied profitability ramp as risks to the stock at current levels."

Yelp closed at $19.30 on Tuesday.

Latest Ratings for YELP

DateFirmActionFromTo
Jul 2017Morgan StanleyMaintainsEqual-Weight
Jun 2017Bank of AmericaUpgradesNeutralBuy
May 2017CitigroupUpgradesNeutralBuy

View More Analyst Ratings for YELP
View the Latest Analyst Ratings

Posted-In: JP MorganAnalyst Color Initiation Intraday Update Analyst Ratings

 

Related Articles (YELP)

View Comments and Join the Discussion!