UPDATE: Cantor Fitzgerald Initiates Ancestry.com at Buy on Emerging Catalysts

Cantor Fitzgerald initiated its coverage on Ancestry.com

with a Buy rating and a $37 price target. Cantor Fitzgerald said, "Ancestry.com is the world's largest online resource for family history with over 2 million paying subscribers. The model enjoys high revenue visibility and solid margins, but the cancellation of "Who Do You Think You Are?" on NBC will likely create headwinds to gross adds in 1H:13. Based on Ancestry.com's market- leading position, the imminent broad launch of the DNA offering, the likely revival of the TV show with a cable network and an attractive valuation, we believe the shares offer investors a compelling risk/reward." Ancestry.com closed at $31.35 on Thursday.