Market Overview

Steve Jobs vs. Tim Cook


How does Apple's new CEO compare with the company's legendary founder?

During a recent discussion with Trip Chowdhry, the Global Equities Research analyst weighed in on the matter.

“What we are sensing is, which we may be wrong in our observation, but we have seen a clear separation between Tim Cook and Steve Jobs,” Chowdhry told Benzinga. “Steve Jobs was solely focused on [the] customer, the user, and he did not give [a] da*n [about] anybody else.”

“And remember,” Chowdhry insisted, “Steve Jobs was not promotional.” While many believe that Jobs was a great marketer, Chowdhry does not agree. “He only talked about the product that he had in his hand and demonstrating it. He did not create hype for something that never existed. He never said, ‘This product is coming.' He never said, ‘Three more products are coming.' He only pumped the product in the market.”

Chowdhry said that when Jobs was with the company, Apple (NASDAQ: AAPL) “never had an analyst day.”

“Steve Jobs has never presented at any investor conference,” said Chowdhry. “What we have seen is that Tim Cook has presented at the investor conferences. I'm not saying it's good or bad. I'm saying he is too much promotional. ‘Products are coming! We have the biggest products which are coming!' Steve Jobs never said that. And then you factor in the other data points…more meetings, delayed decisions, lack of fresh/attractive hires, and also lack of natural hires. This is what our research shows.”

Finally, Chowdhry said that Jobs' attitude (focusing on the user and nothing else) upset a lot of people. “But you don't get successful by pleasing all people,” said Chowdhry. “If you please all people you will please nobody. You also have this love/hate thing. If you create this love/hate stuff, you will have a very rabid fan base that will do anything to buy your products.”

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Posted-In: Global Equities Research Steve Jobs Tim CookAnalyst Color News Management Analyst Ratings Tech Best of Benzinga


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