Imperial Capital: "Who Do You Think You Are?" Update

In a recently published research report, Imperial Capital gives an update on Ancestry.com's

“Who Do You Think You Are?” season 3. Imperial Capital went on to comment in the report, “This week's audience was the lowest level of the season. In Episode 3, the upcoming DNA product was highlighted throughout the show, although this service is not yet available to consumers. The second commercial spot utilized a more direct marketing strategy by highlighting the URL “ancestry.com/donate,” which should allow the company to better track the impact of the show.” Imperial Capital maintains its Outperform rating and $34 PT on Ancestry.com, which is currently trading at $24.04.