Blueshift Ideas Positive On Ulta Salon, Cosmetics & Fragrance

Blueshift Ideas is out with a series of

on Ulta Salon, Cosmetics & Fragrance, Inc.

and is saying the company will benefit from both the high-end and low-end customers. Blueshift says that Ulta Salon's "product mix, loyalty program and discounts" [will continue] to drive growth through the end of the year. Ulta offers a broad selection, the ability to be a one-stop ship, and has convenient locations. As such, both high-end and low-end customers are attracted to the stores. Ulta also offers loyalty programs, product discounts and promotions that are supported by supplier relationships and that will benefit the company going forward. Blueshift spoke to an executive vice president at an international company, who said that Ulta has a "recession-resistant [business] model", and it has incredible expansion opportunities based on the current real estate market. Blueshift concluded by saying that consumers have grown tired of going to multiple makeup counters in department stores, and are increasingly going to places like Ulta and Sephora. At last check, shares were up $1.09 to $53.78.