Morgan Stanley Reports eBay Tapping Large Retailer Opportunity

According to Morgan Stanley, eBay

is tapping large retailer opportunity. Morgan Stanley reported that in the GSI transaction, it believes eBay gains the infrastructure required to offer a more complete retail marketplace solution. “For years, eBay took pride in ‘not being a retailer' but missed the opportunity to become ‘the online partner of choice' for retailers. Now that the marketplace has rebuilt trust with merchants / consumers, the opportunity to drive other retail segments beyond just small / medium businesses exists…enter GSI.” eBay closed yesterday at $31.70.