Wipro's Internals Being Handled Extremely Well, New Ground Still To Be Broken

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Wipro, Ltd.
WIT
has been successful in driving up its fixed price, ramping up non-linearity, drawing level with Infosys on pricing, and registering industry-leading EBIT margins in BPO, winning and executing integrated outsourcing deals in emerging markets and early, credible positioning in cloud computing, according to JP Morgan. A bolder go-to market strategy is needed, JP Morgan believes, for Wipro to face the downturn, where Wipro has not broken ground in creating distinctive offers with promising market potential or adopting a differentiated client engagement approach. JP Morgan maintains its Overweight rating and price target of Rs456.00, with the expectations that Wipro's growth will be less than that of Infosys/TCS in FY2011. Wipro, Ltd. closed yesterday at Rs411.65.
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Posted In: Analyst ColorLong IdeasNewsMarketsAnalyst RatingsInformation TechnologyinfosysIT Consulting & Other ServicesJP MorganTCSWipro
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