56% of Americans want brands and government to prioritize sustainability even amid health and economic turmoil
SAN DIEGO, July 29, 2020 (GLOBE NEWSWIRE) -- Four months into unprecedented health and economic disruption, new research shows sustainability has moved from a fringe preference into a core imperative across American life. According to a new survey from clean manufacturing leader Genomatica, sustainability is now a top-of-mind issue, with an overwhelming majority (85%) of Americans reporting they've been thinking about sustainability the same amount or more during the COVID-19 pandemic, with those thinking about it more noticing less traffic (45%), cleaner air (42%) and more plastic waste (40%). They're also demanding action: more than half (56%) of Americans want both the government and brands to prioritize sustainability even while facing other issues.
Americans' support for sustainability promises to have staying power
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The rise of sustainability has taken root across an array of surprising groups
"The collective consciousness on sustainability is rising, and certainly faster than most would have expected during these unprecedented times," said Christophe Schilling, Genomatica's CEO. "While this shift has been underway for decades, and particularly strong in Europe, many of us in the U.S. have been inspired by the rapid improvement in air quality and traffic that shine a bright light on how our behaviors and decisions impact our environment and quality of life. As brands are learning, Americans are increasingly spending in line with their values, fueling a ray of hope in a tough year."
Other findings from the Genomatica study include:
Americans believe life at home is more sustainable
Americans seek more sustainable products — but are hesitant to return to the sharing economy or public transit
Genomatica is harnessing synthetic biology to remake the world of everyday products and materials through the power of clean manufacturing. The company is developing more sustainable, higher-performance key ingredients for everyday products, using plants and waste rather than fossil fuels or other non-sustainable sources like palm oil. Genomatica has already commercialized products to make better plastics, spandex and personal care products, and is working on nylon, household cleaners and more. To learn more, visit www.genomatica.com.
For Genomatica: Katherine Grubaugh, email@example.com, +1.630.485.9214
Genomatica conducted this research using an online survey prepared by Method Research and distributed by Dynata among n=2,000 adults in the United States. The sample was balanced by census targets for age, gender and geographic area and has a margin of error of about +/- 2 percentage points. Data was collected from June 16 to June 24, 2020.