New Release : Fish and Shellfish Market Research and Analysis in US 2014

Most up-to-date research on "Fish and Shellfish - US - October 2014" to its huge collection of research reports. The US fish and shellfish category grew moderately between 2009 and 2014, reaching $16.7 billion, and is expected to continue growing at this pace into 2019, reaching $20.1 billion. Sales are largely driven by consumer perceptions that fish and shellfish are healthier than other meats, although consumers surveyed by Mintel are most apt to cite taste as the number one reason for eating fish/shellfish. Brands should continue to focus on taste and nutrition to drive sales, emphasizing specific attributes such as high omega-3 content and improved flavor ranges. Browse Detail Report With TOC @ http://www.researchmoz.us/fish-and-shellfish-us-october-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Executive Summary Moderate growth expected between 2014 and 2019 Figure 1: Total US sales and fan chart forecast of fish and shellfish, at current prices, 2009-19 Fresh fish/shellfish comprises a majority of total sales Figure 2: Total US retail sales of fish and shellfish, by segment, at current prices, 2014 Competitive category among key players The consumer Respondents very likely to buy canned/packaged, fresh fish once a month or more Figure 3: Fish and shellfish purchase frequency (once a month or more), July 2014 Respondents equally likely to buy wild-caught and farm-raised fish/shellfish Figure 4: Types of fish/shellfish purchased in last 3 months (any purchase), July 2014 Taste, nutrition should be focus of fish/shellfish marketing Figure 5: Reasons for eating fish and/or shellfish, July 2014 Consumers want to see more different types of packaging Figure 6: Product attributes consumers would like to see more of, July 2014 What we think Browse Reports in Food @ http://www.researchmoz.us/food-market-reports-118.html Issues and Insights How can brands increase consumption frequency? Insight: Focus on flavor How can fish/shellfish brands compete with other meats? Insight: Compare the health attributes of fish/shellfish with other meats How can fresh brands leverage consumer demand for fresh foods? Insight: Equate freshness with nutrition, provide recipe ideas Trend Application Trend: The Power of One Trend: Life Hacking Trend: Patriot Games Market Size and Forecast Key points Sales and forecast of fish and shellfish Figure 7: Total US sales and forecast of fish and shellfish, at current prices, 2009-19 Figure 8: Total US sales and forecast of fish and shellfish, at inflation-adjusted prices, 2009-19 Fan chart forecast Figure 9: Total US sales and fan chart forecast of fish and shellfish, at current prices, 2009-19 Fan chart methodology

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