Global Real-time Bidding-based Ad Display Market Size, Analysis, Share, Research, Growth, Trends, Report, Forecast 2012-2016
TechNavio's analysts forecast the Global Real-time Bidding-based Ad Display market to grow at a CAGR of 43.8 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market.
TechNavio's report, Global Real-time Bidding-based Ad Display Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and Japan; it covers the Global Real-time Bidding-based Ad Display market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project.
The other vendors mentioned in the report are Yahoo Right Media Exchange, OpenX Market, and Index Platform by Casale Media.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of each of these key vendors?
Read Complete Report with TOC:
Table of contents:
01. Executive Summary
03. Market Coverage
04. Market Landscape
04.1. RTB-based Display Ad Process
04.2. Market Size and Forecast
04.3. Five Force Analysis
05. Geographical Segmentation
06. Key Leading Countries
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07. Vendor Landscape
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
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