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New Research : TV Service Providers Industry Trend and Forecast in UK 2014

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New Research : TV Service Providers Industry Trend and Forecast in UK 2014

Most up-to-date research on "TV Service Providers - UK - October 2014" to its huge collection of research reports.

Die-hard sports fans are unlikely to ditch TV subscriptions anytime soon, however, others may well be tempted to as subscription-free services improve, smart TVs enter more homes and more people use paid video streaming services.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Value
Figure 1: Total value of pay-TV subscriptions in the UK, 2009-19
Volume
Figure 2: Total volume of pay-TV subscriptions in the UK, 2009-19
Companies, brands and innovations
TalkTalk to double customer base in 2014
Figure 3: Volume of UK TV households, by provider, 2013 and 2014
Brand Research
Figure 4: Attitudes towards and usage of brands in the pay-TV sector, June 2014
The consumer
Sky retains its dominance of pay-TV sector
Figure 5: Consumers' subscription status and awareness of pay-TV service providers, August 2014
Four in five non-subscribers rely on Freeview
Figure 6: TV services used by non-subscribers, August 2014
Almost a third of consumers are considering switching provider
Figure 7: Likelihood of changing TV provider in the next 12 months, August 2014
Less than one in five ‘potential switchers’ would consider TalkTalk
Figure 8: TV service providers that consumers who are thinking of switching would consider, August 2014
Desire for low-cost subscriptions the key to TalkTalk’s recent success
Figure 9: Factors that influence choice of TV provider, August 2014
Over a third of consumers use paid-for streaming services
Figure 10: Paid-for video streaming services used in the past 12 months, August 2014
Nearly half of ‘dual users’ think streaming services offer better value for money
Figure 11: Perceptions of pay-TV services vs paid-for video streaming services, August 2014
What we think

Issues and Insights

Do video streaming services represent a significant threat to the pay-TV market?
The facts
The implications
What would be the impact on the market should Ofcom remove Sky’s legal obligation to offer its sports channels to its rivals?
The facts
The implications

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Trend Application

Trend: Let’s Make a Deal
Trend: Accentuate the Negative
Mintel Futures: Generation Next

Market Drivers

Key points
The ‘Nouveau Poor’ invest in staying in
Price rises test consumer patience
Smart televisions ramp up pressure on providers
Figure 12: Household ownership of smart and 3DTVs, January 2012-April 2014
Figure 13: Proportion of smart TV owners connecting sets to the internet, 2012-14
Terrestrial viewers starved of sports and films
Figure 14: Genre mix on the five main PSB channels in peak time, by hours, 2010-13
Figure 15: Listed sporting events, as of April 2014
Sports programming costs increased by 19% in 2013
Figure 16: Content spend by commercial multichannels, by genre, 2012 and 2013
Court of Appeal forces Sky to continue offering sports channels to rivals
BT tops the complaints pile
Figure 17: Pay-TV complaints per 1,000 customers/connections, Q1 2012-Q1 2014

Who’s Innovating?

Key points
Virgin launches the ‘Big Kahuna’ bundle
TalkTalk boosts revenue with pay-per-view content
Sky fights back against BT with free broadband offer
Freeview prepares built-in connected service

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