Mobile Apps Market Research and Share in US 2014 By ResearchMoz

Most up-to-date research on "Mobile Apps - US - October 2014" to its huge collection of research reports. The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater challenge. While mobile apps can focus on users who are most likely to pay for features, the value of free users should not be ignored, as these consumers will help to build awareness among their friends and other connections. Browse Detail Report With TOC @ http://www.researchmoz.us/mobile-apps-us-october-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Consumer survey data Abbreviations and terms Abbreviations Terms Executive Summary Market factors Figure 1: Number of paid vs free app downloads, June 2014 Google, Facebook, Yahoo lead in monthly unique visitors Figure 2: Top 10 mobile apps by monthly unique visitors (in thousands), June 2014 The consumer Most popular categories of apps Figure 3: Types of mobile apps used, August 2013-March 2014 More than one third of app users know what they’re going to download before browsing Figure 4: Mobile app discovery habits, June 2014 One fourth of consumers frustrated by in-app ads Figure 5: Receptiveness to in-app advertising, by age, June 2014 Behavior a key driver of receptiveness to ads Figure 6: Use of in-app advertising for app discovery, by paid and free app downloads, June 2014 What we think Issues and Insights Free vs paid app downloads The issues The implications Competing for app users’ limited time The issues The implications The hardware fragmentation problem The issues The implications Browse Reports in Telecommunications @ http://www.researchmoz.us/telecommunications-market-reports-95.html Trend Applications Trend: Mood to Order Trend: Influentials Trend: The Suite Life Market Drivers Key points Global mobile data traffic rising Apps benefit from increasing opportunity among first-time device buyers Figure 7: Increasing ownership of personal electronics, January-June 2014 International apps face a different device ecosystem Figure 8: Operating system of current smartphone among Chinese consumers, by percentage share, December 2013 Figure 9: Operating system installed on UK consumers’ smartphones, November 2013 Leading Apps Figure 10: Top 10 mobile apps in the US by monthly unique visitors (in thousands), June 2014 Innovations and Innovators Haptic technology Figure 11: Microsoft Researcher Hong Tan’s Explanation of Haptic Feedback CamMe relies on gestures to take selfies Figure 12: CamMe App Screenshot

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