Market Overview

2014 MICE Worldwide Industry Growth, Research, Analysis and Forecast

2014 MICE Worldwide Industry Growth, Research, Analysis and Forecast

Most up-to-date research on "MICE Worldwide - September 2014" to its huge collection of research reports.

The future development of incentives, conventions, conferences and exhibitions will be influenced by overall societal trends which include social networking and the explosion of user-generated content, as well as the widespread diffusion of specialist knowledge via the Internet. These trends are permeating the broader society, including journalism, education, management and religion, and, if MICE events are to retain their relevance and attractiveness, they will have to evolve in accordance with these developments.

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Table of Content


Key findings

Data Sources


Issues in the Market

Destination competition
Managing hotel capacity
Social networking at conferences
Trade fairs an anachronism?

Global Summary

Demographic trends
Figure 1: Worldwide population distribution by age cohort (m), 2013 and 2050
Demographic projections by major country market
Figure 2: Worldwide population distribution by age cohort (in %) in the leading business travel country markets, 2013 and 2050
Economic outlook
Figure 3: World Economic Outlook forecasts (% change unless noted otherwise), July 2013
Currency trends
Figure 4: Outlook for exchange rates as of 27/06/14
Outlook for spending on business travel
Figure 5: Projected spending* on business travel (in 2013 US$bn), by region, 2013-20
US to remain number one business-travel market
Figure 6: Projected spending* (in 2013 US$bn) on business travel in the 15 biggest country markets, 2013-20

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MICE – A Breakdown of the Sector

International association meetings
Figure 7: International association meetings*, 2011-13
Categories of meetings
Meetings excluded from the UIA’s statistical report
US and Paris on top
Paris new number one
Figure 8: ICCA country & city ranking, measured by number of international meetings* organised in 2013
A growth sector
Figure 9: Trend in the number of association meetings, 1963-2012
Figure 10: Number of association meetings, 1963-2012
ICCA membership trend
Figure 11: Growth in the number of ICCA members, 1963-2012
Historical trend
Figure 12: Market share per region by number of meetings (%), 1963-2012
Figure 13: Number of international association meetings per country, 1983-2012
Figure 14: Number of international association meeting participants per country, 1983-2012
An overview of meeting management companies
Professional conference organisers
Figure 15: Services typically provided by PCOs, 2014
Figure 16: Meetings-related tasks typically undertaken by associations, 2014
Destination management companies
Incentive travel
The participant’s point of view
Attitude of non-earners
Figure 17: Attitude of non-earners of travel incentives toward their company/peers, 2013
Changing destinations can motivate
Figure 18: The motivating effect of changing the destination for incentive travel, 2013
Motivational factors
Figure 19: Motivational factors of travel incentive rewards, 2013
Rating factor to improve incentives
Figure 20: Actions that could be taken to change the incentive travel award and how much more meaningful, motivational and memorable the award would be if that item were implemented, 2013
The US incentive market
Figure 21: Use of non-cash incentives by company size, 2013
Type of programme
Figure 22: Use of incentive programmes in US companies, 2013
Expenditure on incentives
Figure 23: Spending on incentives, by size of firm (in US$), 2013
Figure 24: Breakdown of spending on incentive programmes by type & target audience, 2013
Figure 25: Breakdown between spending on group travel incentives & individual travel incentives, 2013

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