Market Overview

Market Analysis on Fruit and Vegetables Industry Trend and Forecast in UK 2014

Market Analysis on Fruit and Vegetables Industry Trend and Forecast in UK 2014

Most up-to-date research on "Fruit and Vegetables - UK - September 2014" to its huge collection of research reports.

Many leading UK grocers stock non-standard produce under their own-brand economy ranges. However, actively drawing attention to the surrounding issues, such as food waste and support to farmers, should help to build goodwill as well as staying ahead of the risk of state intervention.

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Table of Content

Fresh fruit and vegetables
Frozen fruit and vegetables
Canned/ambient fruit and vegetables
Dried fruit
Potatoes in all forms

Executive Summary
The market
Figure 1: UK retail value sales of vegetables and fruit, by segment, 2014 (est)
Figure 2: UK retail value sales of fruit and vegetables, 2009-19
Market factors
Better weather and price wars bring down prices in 2014
Food waste makes headlines in 2014
Household budget pressures affect the market
Companies, brands and innovation
Ethnic and flavoured variants attract NPD
Own-brand continues to dominate across much of fruit and vegetables
Adspend continues to rise in 2013
The consumer
Nine in 10 buy fresh fruit weekly
Low price affects fresh produce purchases for three in five
Figure 3: Factors influencing purchase of fresh fruit, vegetables, potatoes and beans, June 2014
Strong interest in clear information on health benefits
Figure 4: Selected consumer attitudes towards fruit, vegetables, beans and potatoes, June 2014
Untapped opportunities in ‘ugly’ fruit and vegetables
Figure 5: Selected attitudes towards fruit and vegetables, June 2014
Fresh vegetables excel as better for you and tasty
Figure 6: Qualities associated with fresh and frozen vegetables, June 2014
What we think

Issues and Insights
The market faces an ingrained expectation of low prices
“Fresher for longer” packaging lacks awareness
Scope to turn ‘ugly’ fruit and veg into a point of difference

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Trend Application
Help Me Help Myself
Life Hacking

Market Drivers
Key points
Favourable growing conditions see fruit and vegetable prices fall in 2014
Unseasonable weather in 2012 hits crops, raising prices…
and putting the focus on ‘ugly’ fruit and vegetables
Better weather in 2014 sees prices fall
Figure 7: Retail price index of fruit, vegetables and potatoes, January 2009-August 2014
Food waste makes headlines in 2013 and 2014
House of Lords report highlights food waste as a major public policy issue
Food waste is also a consumer concern
Tesco published food waste figures
Campaigns look to drive awareness of food waste
Squeezed budgets put pressure on food spend
Despite improving sentiment, few consumers have money to splash
Figure 8: Financial health index, 2009-14
Figure 9: “How would you generally describe your financial situation at the moment?”, August 2014
Popularity of cooking supports fruit and vegetables
Hot summer in 2013 boosted salad consumption
Figure 10: Mean temperature, rainfall and sunshine hours over summer (June, July and August), UK, 2008-14

Strengths and Weaknesses

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