New Release : Black Consumers Beauty and Grooming Products Industry Research and Analysis in US 2014 Share

Most up-to-date research on "Black Consumers Beauty and Grooming Products - US - September 2014" to its huge collection of research reports. How Blacks define beauty may be similar to Whites in some ways, but what they see as attractive may be entirely different. Beauty is truly in the eye of the beholder, and it is very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet their needs, the messages may be lost in translation and missing the mark. Browse Detail Report With TOC @ http://www.researchmoz.us/black-consumers-beauty-and-grooming-products-us-september-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Consumer survey data Consumer qualitative research Abbreviations and terms Abbreviations Terms Executive Summary The consumer Attitudes toward beauty and grooming Figure 1: Agreement that Black people define beauty differently from non-Blacks, by gender and age, May 2014 Salon services regimen Beauty and grooming product and brand usage Figure 2: Types of beauty/grooming products Black consumers used in the last 12 months, by gender, May 2014 Scent palette Figure 3: Type of scents Blacks prefer – Any product, May 2014 Haircare Shaving and hair removal Facial care Body washes and soap Body moisturizers, lotions, and creams Fragrances and body sprays Nail care Women and cosmetics Figure 4: Types of cosmetics Black women use, May 2014 Men and grooming What we think Issues and Insights How do Black consumers define beauty? The issues Figure 5: Collage of Qualboard quotes and images of Black consumers’ definition of beauty, July 2014 The implications What are some of the top concerns Black consumers have when it comes to beauty and grooming products? The issues The implications What can brands do to attract Black consumers? The issues The implications Trend Application Trend: Many Mes Trend: Immaterial World Trend: Extend My Brand Browse Reports in Personal Care @ http://www.researchmoz.us/personal-care-market-reports-132.html The Market for the Black Beauty Consumer Key points Huge discrepancy in reported versus actual beauty expenditures Black men are a missed opportunity, often ignored Figure 6: Types of beauty/grooming products Black men used in the last 12 months, May 2014 Mainstream brands need to step up, offer color palette for Blacks Fragrance industry may be taking the Black dollar for granted Leading Companies Key points Unilever Brand Spotlight: Axe Brand Spotlight: Dove Proctor & Gamble Brand spotlight: CoverGirl Queen Estée Lauder Companies Brand spotlight: MAC Limited Brands Inc. Brand Spotlight: Bath & Body Works Brand Spotlight: Victoria’s Secret/PINK Other notable companies Fashion Fair Black Opal IMAN Coco Rae Innovations and Innovators Sephora, IMAN Cosmetics make color matching a breeze Dior encourages fragrance layering with its Les Élixirs Précieux line Figure 7: Cuir Cannage perfume from the La Collection Privée Christian Dior line DooBop curates cosmetics for women of color CurlBox, We Are Onyx aim to become the BirchBox for Black women Overview of the brand landscape Brand analysis: Fashion Fair Cosmetics Brand analysis: IMAN Cosmetics Brand analysis: Dr. Miracles Brand analysis: SheaMoisture Overview of Mintel’s Black advertising segments Cluster #1: Cultural Activist (47% of the Black population) Cluster #2: Cultural-listics (34% of the Black population) Cluster #3: Cultural Advocates (19% of the Black population) For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. For More Information Kindly Contact: Email: sales@researchmoz.us