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New Release : Black Consumers Beauty and Grooming Products Industry Research and Analysis in US 2014 Share

New Release : Black Consumers Beauty and Grooming Products Industry Research and Analysis in US 2014 Share

Most up-to-date research on "Black Consumers Beauty and Grooming Products - US - September 2014" to its huge collection of research reports.

How Blacks define beauty may be similar to Whites in some ways, but what they see as attractive may be entirely different. Beauty is truly in the eye of the beholder, and it is very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet their needs, the messages may be lost in translation and missing the mark.

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Table of Content

Scope and Themes
What you need to know
Data sources
Consumer survey data
Consumer qualitative research
Abbreviations and terms

Executive Summary
The consumer
Attitudes toward beauty and grooming
Figure 1: Agreement that Black people define beauty differently from non-Blacks, by gender and age, May 2014
Salon services regimen
Beauty and grooming product and brand usage
Figure 2: Types of beauty/grooming products Black consumers used in the last 12 months, by gender, May 2014
Scent palette
Figure 3: Type of scents Blacks prefer – Any product, May 2014
Shaving and hair removal
Facial care
Body washes and soap
Body moisturizers, lotions, and creams
Fragrances and body sprays
Nail care
Women and cosmetics
Figure 4: Types of cosmetics Black women use, May 2014
Men and grooming
What we think

Issues and Insights
How do Black consumers define beauty?
The issues
Figure 5: Collage of Qualboard quotes and images of Black consumers’ definition of beauty, July 2014
The implications
What are some of the top concerns Black consumers have when it comes to beauty and grooming products?
The issues
The implications
What can brands do to attract Black consumers?
The issues
The implications

Trend Application
Trend: Many Mes
Trend: Immaterial World
Trend: Extend My Brand

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The Market for the Black Beauty Consumer
Key points
Huge discrepancy in reported versus actual beauty expenditures
Black men are a missed opportunity, often ignored
Figure 6: Types of beauty/grooming products Black men used in the last 12 months, May 2014
Mainstream brands need to step up, offer color palette for Blacks
Fragrance industry may be taking the Black dollar for granted

Leading Companies
Key points
Brand Spotlight: Axe
Brand Spotlight: Dove
Proctor & Gamble
Brand spotlight: CoverGirl Queen
Estée Lauder Companies
Brand spotlight: MAC
Limited Brands Inc.
Brand Spotlight: Bath & Body Works
Brand Spotlight: Victoria’s Secret/PINK
Other notable companies
Fashion Fair
Black Opal
Coco Rae

Innovations and Innovators
Sephora, IMAN Cosmetics make color matching a breeze
Dior encourages fragrance layering with its Les Élixirs Précieux line
Figure 7: Cuir Cannage perfume from the La Collection Privée Christian Dior line
DooBop curates cosmetics for women of color
CurlBox, We Are Onyx aim to become the BirchBox for Black women
Overview of the brand landscape
Brand analysis: Fashion Fair Cosmetics
Brand analysis: IMAN Cosmetics
Brand analysis: Dr. Miracles
Brand analysis: SheaMoisture
Overview of Mintel’s Black advertising segments
Cluster #1: Cultural Activist (47% of the Black population)
Cluster #2: Cultural-listics (34% of the Black population)
Cluster #3: Cultural Advocates (19% of the Black population)

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