Latest Report on Marketing to Moms in US 2014 Trend, Size, Growth and Research Share

Most up-to-date research on "Marketing to Moms - US - September 2014" to its huge collection of research reports. The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, brands must keep tabs on the shifting preferences and attitudes of this generation to effectively target the modern mom. Browse Detail Report With TOC @ http://www.researchmoz.us/marketing-to-moms-us-september-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Consumer survey data Direct marketing creative Abbreviations and terms Abbreviations Terms Executive Summary US moms Moms’ buying power Working moms Marketing strategies The consumer Social media use Figure 1: Moms’ social media use – social use, May 2014 Qualities of a “good mother” Figure 2: Very/somewhat important qualities of a “good mother,” May 2014 Attitudes toward parenting and discipline Figure 3: Moms’ attitudes toward strictness and discipline, by generations, May 2014 Perceived trustworthiness of information sources Figure 4: Perceived trustworthiness of information sources, May 2014 Brand loyalty and purchase influencers Figure 5: Brand loyalty in food and drink purchases, net: “always” or “usually” buy same brand, May 2014 Figure 6: Brand loyalty in non-food and drink purchases, net: “always” or “usually” buy same brand, May 2014 What we think Browse Reports in Lifestyle @ http://www.researchmoz.us/lifestyle-market-reports-175.html Issues and Insights Hours spent on leisure, household duties unequal between moms, dads The issues: Figure 7: Average number of hours spent per week on paid work, housework, and childcare, moms versus dads, 1965 versus 2011 Figure 8: Average number of hours spent per day on housework, childcare, and leisure, weekday versus weekend day, moms versus dads, 2003-12 The implications: Pressure to be a “super mom” The issues: The implications: The majority of moms are not brand loyal The issues: The implications: Trend Application Trend: Slow It All Down Trend: The Real Thing Trend: Help Me Help Myself Birthrate and Trends Key points US fertility rate hits new record low in 2013 Figure 9: Annual births and fertility rate, 2003-13* Figure 10: Population by age, 2009-19 Non-Hispanic White mothers account for majority of births, have lowest fertility rate Figure 11: Births, by race and Hispanic origin of mother, 2003-13* Figure 12: Fertility rate, by race and Hispanic origin, 2003-13* More than three quarters of births to women aged 20-34 Figure 13: Distribution of births, by age of mother, 2013 Teen birthrate continues to decline For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us