Market Overview

New Release : Meat and Poultry Market Share in Brazil 2014

New Release : Meat and Poultry Market Share in Brazil 2014

Most up-to-date research on "Meat and Poultry - Brazil - September 2014" to its huge collection of research reports.

Brazil produces large amounts of animal protein, most of which is consumed within the country. Although fresh meat and poultry are widely consumed in the country, their processed equivalents still have much space to grow, especially when compared to other developed countries. Brazilians like their meat fresh and to cook from scratch, but an ever increasing busy life can demand ready meals to save time. Younger consumers buy more nonorganic meat, organic meat, and ready meals.

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Table of Content



Executive Summary

The market
Figure 1: Forecast of Brazil value sales of processed meat and poultry, 2009-19
Figure 2: Forecast of Brazil volume sales of processed meat and poultry, 2009-19
Market drivers
Companies, brands, and innovation
Figure 3: Processed meat: Company retail market share by value, August 2014
The consumer
What we think

Issues and Insights

Labeling for a healthier lifestyle
The facts
The implications
Figure 4: Consumption of processed and non-processed food, 1980-2009
Figure 5: Comparison between a Brazilian and British packaging with traffic-light-coded label
Figure 6: Hard-to-read nutritional labeling in packaging
Organic meat is still in its early stages in Brazil
The facts
The implications
Quick food for the busy consumer
The facts
The implications
Figure 7: Attitudes and behavior toward meat and poultry, by age and region, June 2014

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Trend Applications

Prove It
Return to Experts
Figure 8: Place of purchase, June 2014
Hungry Planet

Market Drivers

Key points
Sodium reduction in processed food
Figure 9: Sodium content in selected processed meat in mg/100g
Worldwide issues affecting the local market
Restrictions on processed food publicity

Who’s Innovating?

Key points
Food trucks can be a good way for exposure
New product launches using the World Cup as a theme
Sadia – Chicken bites
Figure 10: Limited-edition Chicken Bites by Sadia, July 2014
Marfrig – Barbecue pack
McDonald’s – Hamburgers
All-you-can-eat hot dog
New product launch activity in processed meat and poultry
Figure 11: New launches in the processed meat market, by launch type, 2012-14
Figure 12: new products and new variety/range launches
Figure 13: Processed meat with new resealable packaging
Figure 14: Processed meat with low/reduced sodium
NPD by storage type
Figure 15: New launches in the processed meat market, by storage, 2012-14

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