Market Overview

Mens Toiletries Market Share and Forecast in Brazil 2014

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Mens Toiletries Market Share and Forecast in Brazil 2014

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Brazilian men have learned how to reconcile a busy lifestyle with the shopping routine for cosmetics. The time pressures of modern life do not prevent them from shopping for toiletries, often on their own. In reality, they have just the opposite effect. He no longer asks her to buy his shampoo and deodorant. He prefers to choose them himself.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Men’s toiletries sector sales, by value Brazil, 2009-19
Figure 2: Leading manufacturer sales in the men’s toiletries sector, by value, 2011-12
Market drivers
Companies and innovation
The consumer
Figure 3: Buyer’s behavior for men’s toiletries, Brazil, June 2014
What we think

Trend Application

Trend: Extend My Brand
Trend: Sense of the Intense
Trend: Why Buy

Issues and Insights

Beauty is at the top of the agenda
The facts
The implications
Fast and proactive
The facts
The implications

Market Drivers

Key points
Beautiful, fragrant, and busy bees
Mirror, mirror on the wall
Time to go under the knife?
The age of the metrosexual

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Who’s Innovating?

Key points
It’s a man’s world wide web
Here comes the sun
Goodbye, gray beard
Figure 4: Abelha Rainha Estilo Intensive Bastão Disfarce para Cabelos Brancos
It’s in your eyes
Figure 5: O Boticário Men Caneta Camuflagem
Two birds with one stone
Figure 6: Musk for Men 2 em 1 Gel de Barbear e Limpeza

Market Size, Forecast, and Segment Performance

Key points
A fast growing sector
Changing shopping patterns
Figure 7: Men’s toiletries sector sales, by value Brazil, 2009-19
Continuous growth, if fragile
Figure 8: Men’s toiletries sector sales, by value Brazil, 2009-19
Deodorants drive growth
Figure 9: Men’s toiletries sales segmentation, by value, 2009-14
Forecast methodology

Market Share

Key points
The big three
Unilever and Beiersdorf drive growth
Figure 10: Leading manufacturer sales in the men’s toiletries sector, by value, 2011-12
Some players are very niche

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