Market Overview

How Video is Taking Over Internet Traffic


More internet users are becoming engrossed with the potential of internet video, it is taking a larger share of the over-all internet bandwidth, Cisco said.

In its latest report “Visual Networking Index 2013-2018,” Cisco said internet video streaming and downloads will soon take over three fourths of consumer traffic by 2018.

“This category encompasses any IP traffic that crosses the Internet and is not confined to a single service provider’s network.” Cisco said.

Cisco said video streaming and downloads will soon grow to more than 76 percent of internet traffic by 2018.

“Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 76 percent of all consumer Internet traffic in 2018,” Cisco said.

Internet video is expected to grow from 17,455 petabits (PB) per month in 2013, to 22,600 PB per month in 2014, 29,210 PB per month in 2015, 37,783 PB per month in 2016, 48,900 PB per month in 2017, and as much as 62,972 PB per month in 2018, the report read.

The report also said globally, IP video traffic will be 79 percent of consumer internet traffic in 2018, up from 66 percent in 2013.

“This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018,” the report read.

Internet video, according to Cisco, includes short-form Internet video (such as YouTube), long-form Internet video (Hulu), live Internet video, Internet-video-to-TV  (Netflix through Roku), online video purchases and rentals, webcam viewing, and web-based video monitoring (excluding P2P video file downloads).

This is why real estate digital media company  RealBiz Media Group’s (OTC: RBIZ) has resorted to internet video streaming as a way to allow their clients, real estate agents and brokers, to offer potential buyers a video or virtual tour of their properties.

Because of their services' popularity, the company already has 15,350 active agents using its MVA and Nestbuilder Agent, and 24,000 videos published daily through the Video Based Marketing Platform.

Meanwhile, 24,637 agents are using RealBiz Virtual Tour products and 113,092 total active published listings.

The company, which has access to Florida’s and other states' largest real estate companies, has a client base of more than 350,000 real estate agents and brokers.


MediaBlitz is a publicly trading company. Its stock price closed at $0.1501 on July 11, or down 0.0024 points or 1.57 percent from its previous close.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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