Market Overview

Google acquires startup Fridge for Google+


Social group network startup Fridge has been acquired by Google, the company announced Thursday.  Fridge said Thursday that they will be "closing up shop" and the team will be merged with Google and Google+. 

We are pleased to announce that the Fridge team will be joining Google!

It has been an amazing ride developing Fridge, but most importantly we are very thankful to our enthusiastic community of users. We strongly believe in the group social experience and couldn't think of a better place to realize our vision of bringing the nuance and richness of real-life sharing to the web as part of the Google+ Project.

Fridge announced Tuesday that They would be shutting down but gave no answers to why and when. Members are no longer able to post anything new on the site they can still downloaded and save their data. The site members will have the option to download their data until Saturday, August 20, at 6:00 ET. After that time all data will be deleted from the Fridge site. 

With Fridge's main social focus being about groups and sharing with groups the team will most likely join Google to work with them on Circles, a critical part of Google+. 

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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