Aug. 6, 2010 (Business Wire) — BRAVADA International Ltd. (www.BravadaLtd.com) (Pink Sheets:MFLI) and The Mirage MGM jointly announced today that the grand opening of the Kardashian Khaos store at The Mirage in Las Vegas is no longer taking place on August 21st, 2010. A new date for the store opening is being set and will soon be released. This event will mark the official unveiling of a project created by the Kardashians, The Mirage, TLK Fusion (www.tlkfusion.com) and BRAVADA International, who have all partnered to open the first Kardashian Khaos store, which promises to be a must visit destination in the heart of Las Vegas, Nevada.
Designed by the Kardashians themselves, the highly anticipated Kardashian Khaos store will be revealed to the world in the next few months with a star-studded opening event, and extravagant private launch party to follow. The store has been made possible by the wonderful relationship between the Kardashian family, TLK Fusion, The Mirage, and BRAVADA International, fusing all parties towards the common goal of building the first of an exciting franchise.
The Kardashian brand has become one of the most popular and recognizable international brands led by Kris Jenner, along with her three daughters—Kim, Khloe and Kourtney. The Kardashian sisters are the most photographed women in the world, and between having a series of successful shows on E! (Keeping Up with the Kardashians, The Spin Crowd, Kourtney and Khloe Take Miami) and being acknowledged businesswomen, they have become a cultural phenomenon. Now the fashionable entrepreneurs have partnered up with the business powerhouses at The Mirage, BRAVADA International, and TLK Fusion to take on their biggest and most exciting business endeavor yet, Kardashian Khaos. The international appeal of Las Vegas makes it the perfect location for a project of this caliber.
About BRAVADA International Ltd. (Stock Symbol: MFLI)
BRAVADA is a publicly traded company specializing in innovative media, health, fitness and lifestyle products that owns and operates BRAVADA Women’s Athletica, an exclusively women’s fitness apparel retail store, Kardashian Khaos at The Mirage in Las Vegas, BRAVADA Productions which develops exciting brands through the creation of internet and television media content. BRAVADA is dedicated to providing the highest quality products, services and media that enriches and provides beneficial betterment for individuals, both physically and emotionally. Through its dedication to quality and innovation, BRAVADA delivers its products, services and media by empowering individuals through positive lifestyles and experiences.
About The Mirage
Ideally located in the center of the famed Las Vegas Strip, The Mirage is the place to stay and play. The resort features contemporary AAA Four Diamond accommodations, dynamic nightlife including JET Nightclub and The Beatles REVOLUTION Lounge, tantalizing restaurants created by the world’s most acclaimed designers and renowned chefs, a salon from celebrity colorist Kim Vō, the enticing Bare pool lounge, and 170,000 square feet of meeting and convention space. Unique entertainment options include The Beatles™ LOVE™ by Cirque du Soleil® celebrating the musical legacy of The Beatles, Terry Fator: Ventriloquism in Concert, and the lush animal sanctuary of Siegfried & Roy’s Secret Garden and Dolphin Habitat. From the redesigned iconic Volcano and 20,000-gallon lobby aquarium to the lush tropical atrium and pool, guests experience an exotic, world-class destination unlike any other. The Mirage is a wholly owned subsidiary of MGM Resorts International™. For more information and reservations, visit the website at www.mirage.com or call toll-free at (800) 374-9000.
About TLK Fusion Entertainment (www.TLKFusion.com)
TLK Fusion Entertainment is a marketing firm that focuses on enhancing brands through the power of celebrity endorsements, charity alignments, media placement, and premier events. TLK has taken the meaning of “Strategic Partnerships” to a whole new level by fusing brands they work with to respected celebrities and well-known charities. TLK has developed a formula that serves up a 3-dimensional marketing strategy that has proven successful time and time again. TLK Fusion is brand consulting at its best, offering and delivering a 360 package: imaging/branding, marketing, product placement, and public relations. By strategically aligning brands, artists, and charities, through the fusion of powerful and creative people, TLK Fusion is producing results that are positively impacting people’s lives.
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd that constitute forward-looking statements for purposes of the safe harbor Provisions under the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as BRAVADA or its management “believes,” “intends,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements herein that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. “Muscle Flex” is a Registered Trademark of BRAVADA International Ltd., “The Complete Package, “BRAVADA” are trademarks of BRAVADA International Ltd.
Source: Business Wire (August 6, 2010 – 10:18 PM EDT)
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