Alliance Data Systems Lower After Mixed Q4 Report, Lower Guidance

Alliance Data Systems Corporation ADS shares are trading lower by $7.35 (3 percent) at $219.91 in Thursday's session.

After announcing mixed Q4 results that showed a Q4 EPS beat of penny along with a slight revenue miss, the Street is focusing on its lower guidance for FY2017 EPS ($18.50 versus $18.68 estimates) and for revenues ($7.7 billion versus $7.9 billion estimates).

After a lower open, it attempted to rally before declining to $214.95 and staging a rebound. That low coincides with its November 18 low of $214.77.

The ensuing rebound stopped short of the intra-day high ($221.50), so far only reaching $220.49 before falling back to the $220.00 area.