IZEA Announces Lenovo Partnership, Trades Marginally Lower
In over-the-counter trading since Wednesday morning, IZEA (OTC: IZEA) shares have declined marginally (6.8%) on light volume after the company issued a press release noting a photo/video-sharing partnership with Lenovo (HKG: 0992) (OTC: LNVGY), a $30 billion personal technology company. Lenovo is the first company to launch a sponsored photo campaign through IZEA's photo/video-sharing platformStaree.
Earlier this month, IZEA launched its Staree platform, which allows users to post photos or videos from their mobile phone or personal computer and share them through Facebook (NASDAQ: FB) or Twitter. Staree allows esers to earn money from product placement or display advertising in their posted content. Currently, Staree is targeting celebrity figures to help the platform gain traction and transform it into a valuable tool for companies to integrate into their social media plans.
Izea notes several celebrity endorsements of Staree's automated platform for sharing photos and videos. Lenovo and IZEA will be working together to continue launching new social media sponsorship campaigns on top of IZEA's previous Sponsored Tweets with the Staree platform. The partnership between the two companies will make it easier to visually display products through photos and videos.
Year-to-date, Izea has traded in a large price range this year and is currently near its lows after the company recently announced a financing near current prices. The press release today can be accessed here and the Staree platform can be accessed at www.staree.com.
Previous IZEA headlines:
- Venture Capitalist Ed Sim Joins IZEA Board of Directors
- IZEA Releases Third Annual State of Social Media Sponsorship SMS Report
- IZEA Unveils New Social Good Program; First Recipient is Give Kids the World
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