McDonald's Social Sentiment Is Much Better Than It Was Last Summer

In October of last year, McDonald's Corporation MCD stock was sitting at 101 as they began offering all day breakfast.

We saw a huge consumer response.

3 months later, the company reported amazing earnings on the back of the breakfast offering, and the stock hit all time highs near 122.  We called it "one of the most impressive brand turnarounds we have ever seen."

What's next for McDonalds?

Things are looking good. Consumers are talking about McDonald's in a positive way more often.  As others like Chipotle and Yum Brands take a hit, McDonald's is innovating its way to new highs.

Just take a look at the social sentiment from the LikeFolio app:

But that may be priced into the stock from here.  After a 20% gain from our original note, it's time to re-evaluate $MCD stock and determine if we should continue to hold, look for a dip in price, or simply wait for the social data to shift.

We discussed just that on today's LikeFolio Broadcast.