Rumor: Baidu Could Spin Off Several Businesses In New IPO

According to a Marbridge Consulting note out Thursday, the Chinese Internet search provided Baidu Inc (ADR) BIDU may be looking to spin off a few of its subsidiaries.

Chinese news media have begun circulating the idea that nine of Bidu's subsidiaries are on the IPO track, with four eyeing China's National Equities Exchange and Quotations exchange, one looking to IPO on the Hong Kong Stock Exchange.

The Nine Names

• 91 Launcher, a "mobile home screen replacement and handset management app"
• Baidu's Film Department: rumored to target the Hong Kong Stock Exchange
• Baidu Literature: rumored to list on NEEQ
• Baidu Music: rumored to list on NEEQ
• Baidu's Takeout Delivery: rumored to list on NEEQ
• The Healthcare Business Division: rumored to be restructured with no other information yet available
• iQiyi, a video platform: looking toward the China Strategic Emerging Industry Board
• Nuomi.com: rumored to list on NEEQ
• Zuoye Bang, a mobile homework app

• 91 Launcher, a "mobile home screen replacement and handset management app"
• Baidu's Film Department: rumored to target the Hong Kong Stock Exchange
• Baidu Literature: rumored to list on NEEQ
• Baidu Music: rumored to list on NEEQ
• Baidu's Takeout Delivery: rumored to list on NEEQ
• The Healthcare Business Division: rumored to be restructured with no other information yet available
• iQiyi, a video platform: looking toward the China Strategic Emerging Industry Board
• Nuomi.com: rumored to list on NEEQ
• Zuoye Bang, a mobile homework app

The Chinese Internet search provider has reported 813,000 active marketing customers as of the end of 2014, and in its current iteration consists of small to medium enterprises.

Related Link: Street's Q1 Sales Estimates For Baidu Currently "Aggressive"

At The Time Of This Publication…

Baidu was boasting a market cap of 53.57 billion with an EPS of $5.25.

Baidu was recently seen trading slightly down on the day at $157.68.