4 Stocks That Could Feel The Heat From Apple's iPhone 6S Unveil

revealed a new set of gadgets recently – most noticeable being the new iPhone 6S. The phone boasts a 3D touch capability, among other upgrades. The expected consumer demand could put pressure on the share prices of some of its competitors, including the ones on our list.

Google Inc. (Google) provides its products and services in more than 100 languages and in more than 50 countries, regions and territories. The Company offers a range of products across screens and devices, delivering both performance advertising and brand advertising. Google has an ad technology platform for brand advertisers, agencies, and publishers to power its digital marketing businesses across display, mobile, and video.

Microsoft Corporation is engaged in developing, licensing and supporting a range of software products and services. The Company also designs and sells hardware, and delivers online advertising to the customers. Microsoft operates in five segments: Devices and Consumer (D&C) Licensing, D&C Hardware, D&C Other, Commercial Licensing, and Commercial Other. It also offers cloud-based solutions that provide customers with software, services and content over the Internet by way of shared computing resources located in centralized data centers.