Was The Beverage Industry The Big Winner From The Super Bowl?
For $4 million per 30-second spot, a Super Bowl commercial has to hit hard and fast with its message.
Based on the response, it appears as if Anheuser-Busch Inbev (NYSE: BUD) certainly did with its commercial about a small puppy and a large Clydesdale overcoming all odds to maintain their relationship. Coca-Cola (NYSE: KO) and SodaStream (NASDAQ: SODA) also scored points for all beverage entities. From that and the other events, the beverage industry was definitely a big winner from the Super Bowl.
With the advertising over, investors can now focus on the wide selection in the beverage group, ranging from prominent blue chips such as Anheuser-Busch Inbev and Coca-Cola to promising small caps like High Performance Beverage (OTC: TBEV).
As a result, there are stocks for income, growth, and value investors.
For income investors, there is Coca-Cola, PepsiCo (NYSE: PEP), and Dr. Pepper Snapple (NYSE: DPS). The average dividend yield for a member of the S&P's 500 Index is around 2 percent. For Coca-Cola, it is 2.95 percent. Pepsico has a 2.86 percent dividend. Dr Snapple has a 3.18 percent dividend yield.
Small caps like SodaStream and High Performance Beverage drinks should be on the screen of investors looking for growth and value. Coca-Cola, Anheuser-Busch Inbev, Dr. Pepper Snapple and the others are long past the days of being undervalued growth stocks. Earnings per share and sales growth for SodaStream International, however, are in the double digits.
Throwdown High Performance Beverages, the drink line, also has tremendous potential in the high performance drink sector. Those beverages are a booming area of the beverage industry. By contrast, carbonated beverages are declining.
The entire beverage industry should be thankful for its showing at the Super Bowl led by Anheuser-Busch Inbev. Attention was drawn to the industry. Investors can select from those publicly traded companies offering income, like Coca-Cola and PepsiCo, to those offering growth and value, like SodaStream International and High Performance Beverages.
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