First Social Media Debuts Courtesy Of Global X

Global X has made a living introducing unique exchange-traded concepts and that tradition continued today as the New York-based ETF issuer introduced the Global X Social Media ETF (NASDAQ: SOCL), the first ETF devoted to domestic and international social media companies.

With an expense ratio of 0.65%, the Global X Social Media ETF tracks the the Solactive Social Media Index. SOCL is currently home to 26 stocks. China's Tencent Holdings, Sina (Nasdaq: SINA), Netease.com (Nasdaq: NTES) and Japan-based Dena all receive allocations of 10%. Gree receives a weight of 8%.

Google (Nasdaq: GOOG), Groupon (Nasdaq: GRPN), Russia's Yandex (Nasdaq: YNDX) and China's Renren (NYSE: RENN) round out the ETF's top-10 holdings with weights of 4.75% each.

SOCL's country weights are as follows: China 36.28%, US 26.22%, Japan 19.95%, Russia 9.55%, Germany 2.28%, India 1.95%, Taiwan 1.77%, Italy 1.03% and the U.K. at 0.73%.

“SOCL can provide an efficient way to tap into this global, dynamic sector,” said Bruno del Ama, chief executive officer of Global X Funds. “As the industry continues to expand through IPOs, the index will capture these new companies shortly after their public debut, providing a relatively cost effective way to gain exposure to the social media industry.”

On Monday, del Amo told Dow Jones that SOCL could rebalance to reflect a heavier weight to the U.S. as more social media companies come public. That may be relief to some investors knowing that the likes of Facebook, Twitter and Zynga might have an ETF to call home soon after their IPOs.