Dr Faessels Reports

A NEW AGING ‘IN PLACE' SOLUTION

“THAT TALK” WITH MOM AND DAD*

The looming senior care crisis

ActiveCare, Inc. (ACAR) $0.95 OTCBB
Market-cap $24 million

If there ever was a, “Right time. Right place. Right product.” Active Care's solution for senior care hits home like a sledgehammer on an anvil. This unknown, undiscovered and undervalued micro-cap has built a virtual high-tech platform with a multitude of comprehensive 24/7 living assistance and emergency response solutions for seniors that if the stars align could bring enormous success to this company and its shares.

America's elderly population is projected to jump by over 30 million people to over 72 million people by 2030, according to the U.S. Census Bureau. Life expectancies are at all-time highs and mortality rates from diseases are dropping leading to increased longevity for all.

In the Wall Street Journal a feature article (2-23-2011) ‘The Talk' with Mom and Dad tells the story that almost all of us face with our aging parents and loved ones. It's a conversation that nobody really wants to have. The Journal article goes on to say that about 70% of people over 65 are expected to need some kind of long-term care services at some point in their lives, according to federal data. One thing for sure is that elders don't want to be “put away” any time soon.

The big picture healthcare needs of ageing seniors are on today's front burner in a population where seniors are becoming the dominant and stubbornly intractable healthcare need. Think the new Health Care bill... Oh my... So, this product line hits home for not only for those who are already infirmed, but for the millions of caregivers and their loved ones who have to deal with their ongoing aging woes and who are continually worrying about their well-being and indeed, their safety. Stories about seniors falling and being unable to move are in the news daily.

Active Care's unique products and services enable seniors to remain safely independent and residing in their own homes. In 2009 (ACAR) introduced its state of the art digital Personal Assistance Link, or PAL. I The PAL device features digital cellular, GPS, and zero gravity fall detection technology components that are fully miniaturized and fit in to a small one-button call device similar to a cell phone. It is the first and only device of its kind available today and what I think could be an effective solution that Medicare may well embrace.

ActiveCare incorporates cellular, GPS and fall detection technologies to provide a wide selection of concierge-like services for members, delivered by way of a hand-held or wearable PAL (Personal Assistance Link) device. The PAL connects ActiveCare members to the CareCenter at the touch of a button or when a fall is detected, providing immediate service and peace of mind, 24 hours a day, seven days a week – at home or on the go.

Grasp the scope of just some of ActiveCare's other high-tech wares: a sensor on the refrigerator to transmit that the door was being opened, sensors on windows to indicate use, digital cameras on doors, motion detectors at key places in the residence, a stove monitor and a sensor to transmit that the patients meds were indeed removed from the tray are just a few of (ACAR)'s home innovations. Worth noting is that per The New England Journal of Medicine 25% of hospital and nursing home admissions for aging seniors are due to failure / non compliance in taking their prescription medications as directed.

All of the sensor alerts that are generated throughout each day are remotely transmitted to a ‘brain' computer that sends them via phone line to the always available Care Specialist where the alert is evaluated, and acted on accordingly.

ActiveCare's product line of state-of-the-art high-tech products are now being rolled out through multiple retail channels, marketing programs and sales and distribution initiatives that will build awareness and adoption of their product and services. Importantly, this marketing endeavor is being orchestrated by a seasoned pro with a resume that includes experience with Procter & Gamble and Kraft Foods and who has worked closely with market retail partners, including Wal-Mart, Natures Why's, Walgreen's, CVS, Rite Aid, Target and other retailers in the food, drug, mass and warehouse club channels. Bringing its products & services to market, ActiveCare will reach consumers through direct marketing, online marketing programs and partnerships, caregiver and healthcare professional partnerships, and at retail.

I only wish that the (ACAR) comprehensive service and product line was available some years ago to provide this type of critical information to our family while my fiercely independent mother was aging. It would have given my mom and us, comfort knowing that she was okay. Obviously, the market is huge, but ActiveCare's solutions seem to me to be dramatically needed during this senior living dilemma to help extend the seniors “all important” independence.


On The Market's Safe Harbor Statement: Statements contained in this document, including those pertaining to estimates and related plans, potential mergers and acquisitions, growth prospects, future market dynamics (such as consumer spending), establishing new markets, expansion into new markets, government support of markets, market size and related plans and statements (other than statements of historical fact), are forward-looking statements within the meaning of the U.S. federal securities laws and subject to a number of uncertainties that could cause actual results to differ materially from statements made. ON THE MARKET/Faessel Publications LLC makes no representation and provides no assurance or guaranty that such forward looking statements will prove to be accurate. On The Market is a wholly owned subsidiary of Faessel Publications LLC and provides no assurance as to the subject company's plans or ability to effect any planned and/or proposed actions. Faessel Publications LLC has no first-hand knowledge of management and therefore cannot comment on its capabilities, intent, resources, nor experience and makes no attempt to do so. Statistical information, dollar amounts, and market size data was provided by the subject company in its public filings and related public sources believed by Faessel Publications LLC to be reliable, but Faessel Publications LLC provides no assurance, and none is given, as to the accuracy and completeness of this information. Disclaimer: ON THE MARKET / Faessel Publications LLC is not a registered Investment Adviser or a Broker/Dealer. Readers are advised that the information in this report is commentary issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities of any company, including the subject company. The opinions and analyses included herein are based from sources believed to be reliable and written in good faith, but no representation or warranty, expressed or implied is made as to their accuracy, completeness or correctness. Owners, employees and writers may have positions in the securities that are discussed in the newsletter. Readers are urged to consult with their own independent financial advisors with respect to any investment. All information contained in this report should be independently verified with the companies mentioned. Readers are cautioned that small and micro-cap stocks are high-risk investments and that they may lose all or a portion of their investment if they make a purchase. Statements of opinion and belief are those of the authors and/or editors of this report, and are based solely upon the information possessed by such authors and/or editors; no inference should be drawn that such authors or editors have any special or greater knowledge about the company or companies profiled or any particular expertise in the industries or markets in which the profiled company or companies compete. The reader should verify all claims and complete his own due diligence before investing in any securities of profiled company or companies. ON THE MARKET / Faessel Publications LLC makes no recommendation that the purchase of securities of company or companies profiled in this report are suitable or advisable for any person or that an investment such securities will be profitable. In general, given the nature of the company or companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. An investor in such securities should be prepared and able to bear a loss of his or her entire investment. ON THE MARKET / Faessel Publications LLC undertakes no obligation to inform readers about the ownership or trading activities of it or its employees or affiliates in the securities of the profiled company or companies. We encourage you to review the investing information available at the Securities and Exchange Commission ("SEC") website (http://www.sec.gov) and the Financial Industry Regulatory Authority ("FINRA") website http://www.finra.org.You can review all public filings by the companies mentioned at the SEC's EDGAR page. The FINRA website includes helpful investor awareness and educational information. We also strongly recommend that you read the SEC advisory to investors concerning Internet Stock Fraud, which can be found at http://www.sec.gov/consumer / cyberfr.htm. Readers can review all public filings by companies at the SEC's EDGAR page. FINRA has published information on how to invest carefully at its web site. The information, opinions and analysis contained herein are based on sources believed to be reliable but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. Past performance is no guarantee of future results. This report should not be used as the basis for any investment decision. Information contained herein contains forward-looking statements and is subject to significant risks and uncertainties, which will affect the results. The opinions contained herein reflect our current judgment and are subject to change without notice. Faessel Publications LLC and / or its affiliates, associates and employees from time to time may have either a long or short position in securities mentioned. Information contained herein may not be reproduced in whole or in part without the express written consent of Faessel Publications LLC.