Trading Ideas For The Consumer Electronics Show (CEVA, MIPS, LOGI)

The big even of the week is the Consumer Electronics Show being held in Las Vegas this week. The show starts of Thursday, with the key note address being given by Microsoft's

Steve Ballmer. The key themes at the CES this year are expected to be tablets, smart phones and the digital living room, continuing on trends from last year. Some ideas to consider in the chip space are NXP Semiconductors NV

, ARM Holdings plc (ADR)

, NVIDIA Corporation

, CEVA Inc.

and Sierra Wirelss

These chips all go into the things we buy and use everyday, like the tablets and smartphones which are expected to see strong growth. A hardware idea is Logitech International SA (

)

, based off what should be a strong product lineup at the CES. Disclosure: long NXPI, long SWIR