Sam Adams Tastes Great In Your Portfolio (SAM)

Shares of Boston Beer Co. Inc. (NYSE: SAM) are up sharply today, as the maker of Sam Adams beer continues to march higher.

At last check, shares of SAM were up $1.94 to $70.40, a gain of nearly 3%.

SAM is trading at a premium to the mark, at a valuation of 21 times forward earnings, but given that we are in peak beer-drinking season, with football, the holidays and New Year approaching, I would expect SAM to hold this valuation, and perhaps climb into the year end.

While your picking up some shares of SAM, use some of the profits to pick up a case of Octoberfest, and toast to your success.

Disclosure: no position in SAM