Zappos Breach Shows Hacker Hits Just Keep Coming

As lawsuits against Amazon and Zappos over a recent hacking breach that threatened millions of customer accounts wind through the courts, the elephant in the room is why such incidents keep occurring at firms with deep pockets and lots of security expertise. Better technology so far has been unable to stop such attacks, even as hundreds of millions people worldwide put sensitive personal and financial data on e-commerce and social media networks.