Activision

Activision Blizzard was filled with excitement this morning when it announced that Diablo 3 had become the fastest-selling PC game of all time. But the company failed to realize that Diablo 3's success could come at the expense of its former cash cow, World of Warcraft. "The numbers were pretty...

What will become of the game industry after PlayStation 4, Xbox 720 and Wii U arrive? Many think that this is the end of the line for consoles. With the rise of Android and iOS gaming, some argue that we no longer need a game-specific device. Never mind the fact that mobile gaming is nowhere near...

Activision's beloved franchise may be crushing Star Wars: The Old Republic, but this MMO is no longer a cash cow. In fact, it might just be a cow -- one that's waiting to be tipped over. But what is the cause? How can World of Warcraft be dying if its chief competitor is struggling to compete? "I...

The Force is with Activision's beloved MMO. Sadly, the same cannot be said for EA and Star Wars: The Old Republic. Electronic Arts (NASDAQ: EA) had high hopes for its long-awaited Star Wars MMO, touting it as the next great game in the only genre that has successfully persuaded consumers to pay a...

Player declines have been reduced, but Activision is facing a harsh reality that its beloved MMORPG is headed to its grave. To most young consumers, Activision (NASDAQ: ATVI) is known for publishing the most successful first-person shooter franchise in the history of gaming: Call of Duty. With...

Capcom takes the “horror” out of survival/horror. Remember the hype and hoopla for a superior Resident Evil sequel? The next game would be scary, the developers reportedly said. The franchise will be taken in a new direction, we were assured. But now that the sixth game in the series has finally...

Activision (NASDAQ: ATVI) was quite happy with itself today, bragging about Call of Duty: Modern Warfare 3 as if it were the fastest-growing entertainment property in the history of entertainment. In terms of dollar signs, Modern Warfare 3 is the biggest. It took Avatar, the over-hyped 3D movie...

The “cost per hour” is so low, video games don't need to be discounted at 50%, says Activision CEO Bobby Kotick. During an interview with CNBC this morning, Kotick was asked about Activision's (NASDAQ: ATVI) plans for the iPad. “We're never the first” with new platforms, Kotick replied. “We're...

If you work for Zynga, now is a good time to quit. And if you're a Zynga employee who owns company stock, you might want to get a good lawyer. The Wall Street Journal reports (via CNET) that Zynga execs have been telling its employees that it wants them to return their stock options before the...

Call of Duty: Modern Warfare 3 is now the fastest-selling game of all time. But investors don't seem to care – why? With average review scores near 90%, investors couldn't be as frustrated with Activision (NASDAQ: ATVI) as they were with THQ (NASDAQ: THQI) following the release of Homefront....