Twitter May Unveil Ad Platform (YHOO, MSFT, GOOG)
According to ”Twitter May Unveil Ad Platform”, TechCrunch, Twitter CEO Evan Williams may unveil the company’s advertising platform at the SXSW conference in Austin, Texas, on Monday.
This platform is expected to become a major source of revenue generation for the company. It has already turned profitable on an operational basis with its real time search outsourcing deals with Yahoo Inc. (NASDAQ: YHOO), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT).
Twitter COO Dick Costolo said that Twitter ads will be “fascinating” and “different” from the traditional ads that are seen on websites. Twitter will host its first ever Chirp conference in April to outline its revenue strategy with third-party developers.
© 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.