Google Is About To Make Things A Lot Harder For SEO Cheaters
Search engine optimization is about to get reformed once again: Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) promises to release Penguin Update 4 till the end of this year. The update means great news for majority of digital marketers and SEO practitioners – and lots of trouble for cheaters and black hats.
Especially taking into the consideration the fact that, according to Gary Illyes, webmaster analyst that works with Google, this time it will be a real-time update.
The Penguin algorithm was initially designed to get rid of spam link tactics – webmasters built loads of low-quality backlinks to their websites, sometimes buying them through special link networks. The update led to mass disappearances of the sites from search results.
There were two more updates after the original one was launched, and with the last update in December 2014 the measures that were taken caused many long-term troubles to those webmasters who tried various backlink schemes. The main problem was that it took way too much time to get your website back to the list of search results, even as all the necessary corrections were made.
And that is what makes fourth Penguin Update so special. It’s going to be a real-time one, which means that its algorithm will always be working and updating in non-stop format. Such an update means a significant change in digital marketing rules once again. It will remove the problem of the long-term recovery of the legitimate websites and at the same time the spammer websites will be tracked and penalized quicker and much more efficiently.
According to the information Seroundtable editor Barry Schwartz got at SMX Israel, the exact date of update’s release is unknown, but it will inevitably take place before the end of the year: “Gary [Illyes] said that the timeline is by the end of the year and as far as he knows, that timeline has not changed. I was hoping to get to know if it would be in November or December, but he didn't seem to have an answer on that or want to share that."
Apparently, as the November is almost ending, we shall see the update next month.
The efficiency of the update, however, depends on various factors. And the main of them is whether there are any specific safeguards for the algorithm. On one hand, the update was designed to take care of the issue of slow recoveries from Penguin Penalties. On the other hand, the real-time updates, promised by Google, could be used by black hats.
As one can see, low-quality excessive backlinking is not going to make spammers face with harsh consequences – so it will be all to ease for them to create multiple backlinks, get their high positions in search results, quickly deleting all the bad links afterwards. The increase in efficiency of negative SEO is also a problem to be considered.
There is still hope, though, that Google delayed the release of the Penguin Update 4 because it was taking care of the said issues.