European firms Reckitt & Coleman and Benckiser combined in 1999 to form Reckitt Benckiser. The firm's products include a variety of household and personal-care brands, such as Calgon, Lysol, Finish, and Mucinex, many of which have the number-one or -two position in their categories. More recently, Reckitt has expanded the categories in which it competes by acquiring SSL International, Schiff Nutrition, and K-Y. The firm operates in 60 countries and sells products in more than 200, generating around 40% of sales from emerging markets.
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