XO Group Inc was incorporated in the state of Delaware and commenced operations in 1996. It is a consumer Internet and media company devoted to weddings, pregnancy, and everything in between, providing couples, nesters and new parents with the trusted information, products, and advice they need to guide them through some of the transformative events of their lives. Its family of premium brands includes, The Knot, The Nest, The Bump, and Ijie.com. It also operates various ancillary sites, including WeddingChannel.com and Weddings.com. The Company has grown its business to include online sponsorship and advertising, registry services, e-commerce, and publishing. The Company serves its audience with information, products, and services during critical lifestages: planning a wedding, sharing life as a couple for the first time, and planning for the birth of a first child. It powers a network of websites under several different brands, such as, TheKnot.com, the wedding registry and wedding vendor review site with over 800,000 reviews; TheNest.com, a site for newlyweds and new couples; and TheBump.com, a pre-natal and pregnancy website. These sites offer content and services tailored to the engaged, newly married, and pregnant audiences. It sells both the national and local editions of The Knot Weddings magazines through newsstands, bookstores, and on its website, and it distributes local editions of The Bump pregnancy guide to doctors' offices across the country. It also offers library of books complementing the content on its lifestages websites. The Company faces competition from venture-backed companies and generalist sites such as Google and Pinterest. Retail stores, manufacturers, wedding magazines and regional wedding directories also have online sites that compete with it for online advertising and merchandise revenue. In the wedding market, the Company face competition for its services from bridal magazines such as Brides magazine (published by Condé Nast), Bridal Guide (published by RFP LLC) and Martha Stewart Weddings (published by Martha Stewart Living Omnimedia).