SLIDESHOW: Recruiting Expert Elizabeth Garzarelli On How To Get A Job Using LinkedIn
If you need a job, you might want to update your LinkedIn (NASDAQ: LNKD) profile.
Recruiting expert Elizabeth Garzarelli recently published a short e-book, How To Get Recruited On LinkedIn!, to dissect the power of social media.
More often than not, the power is in the hands of the job seeker.
"Some people only put in the name of the company, their title, the date and nothing else [in their profile]," Garzarelli, a Principal at executive search firm Ligature Partners, told Benzinga. "That's not helpful at all. I think that turns people off."
Click through the slideshow for Garzarelli's advice on how to get recruited on LinkedIn -- and how to avoid a number of job-killing mistakes.
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this slideshow.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
© 2016 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Celebrate Your Differences
If you think you're one in a million, don't hide it -- flaunt it.
"I would take the time to figure out the keywords that make you unique," Garzarelli recommended.
"There might be, I don't know, a million financial advisors.
"But if you're a financial advisor, what makes you different from everyone else? Really use those words. It's the fine detail that really distinguishes you."Image Source: Wikimedia Commons
This Is The Place For Personal Interests And Passions
You may have heard job experts say that Company X does not care about what you do in your spare time.
That is true. But if a recruiter is looking at your LinkedIn (NASDAQ: LNKD) page, he or she may want to know about your passions.
"Sometimes weird, little things -- like being in a rock band -- can get you recruited," said Garzarelli.
"[In my book] I give an example of a search that I did where the company -- a non-profit -- provided rock music education to K through 12 students who were underprivileged.
"They wanted someone that had a Ph.D in education, but they also wanted to make sure that they played drums or keyboard or bass.
"I did endless searches for someone that was in a rock band or played one of those instruments and had those kinds of credentials."Image Source: Wikimedia Commons
Share Your International Expertise
"I think really emphasizing any international experience -- foreign language -- that you have is so essential because our workforce is becoming more global," said Garzarelli.
"Companies are really looking for -- if not multilingual, at least [employees] that are culturally sensitive and can manage people in diverse locations and have that kind of sensitivity to people from different backgrounds."Image Source: Wikimedia Commons
Realize That Everyone Makes Mistakes
What could be worse than applying for a job you don't get?
Just one thing: a job offer that you missed because you did not see the e-mail until it was too late.
Garzarelli said that this is a scenario she runs into fairly frequently. She suggests the following response:
"Dear (Hiring Manager or Recruiter): I was just cleaning out my inbox, and came across a message that you sent me six months ago about xyz position.
"I apologize! It got buried, and I just now saw it for the first time.
"I assume that this position has already been filled, but I wanted to thank you for reaching out, and let you know that if you have similar positions in the future, I would be very interested in hearing about them!
"Attached you’ll find a copy of my resume. Best, Elizabeth."
"This has happened to everyone at some point or another," Garzarelli added. "They'll understand."Image Source: Wikimedia Commons
Smile For The Camera
U.S. News & World Report once published a piece on Business Insider entitled,
"A Photo-Less LinkedIn Page Means You Either Don't Know How To Upload A Picture Or You're Really Ugly"
While that may be an extreme assessment, it sends an important message: all LinkedIn (NASDAQ: LNKD) pages should be accompanied by a photo.
Garzarelli recommends that you smile and look directly into the camera. Blurry images are not acceptable.
"I think I would have a good, professional picture that you use on both Facebook (NASDAQ: FB) and LinkedIn and any other social media," said Garzarelli.
"I say in my book, 'Wear whatever makes you feel comfortable' as far as clothing.
"But I think it is important in the financial industry to wear a suit -- to look very professional and be buttoned-up.
"So that's not where you want the photo of you doing something crazy or looking casual at the beach."Image Source: Wikimedia Commons
Post Status Updates
"Not posting status updates I think is a mistake," said Garzarelli.
"Just like Facebook (NASDAQ: FB), people want to know that you exist.
"So occasionally post something about an article that you saw that was interesting or a conference that you're going to.
"Anything that demonstrates your expertise, just kind of reminding folks that you're out there."Image Source: Wikimedia Commons
Join More Groups
Want to stay connected to the people who matter most? Join more groups.
"Not joining groups is a mistake," said Garzarelli.
"For people in the financial industry, you want to join groups around financial magazines, financial associations, companies that you work for or want to work for, etc."Image Source: Wikimedia Commons
Fill Out Your Profile - Completely!
If you think it's okay to have an incomplete profile, think again.
"LinkedIn's (NASDAQ: LNKD) internal search engine will weight you more heavily if you have a fully complete profile," said Garzarelli.
"If it's 100 percent you'll come up in the ranks much, much higher."Image Source: Wikimedia Commons
"If you only have five or 10 or 15 or 20 contacts, you're not gonna come up [in a search]," said Garzarelli.Image Source: Wikimedia Commons
Goddesses Need Not Apply
Instead of having a job title, Garzarelli said that some job seekers will put in something kooky or cutesy, such as, 'Chief Bottle Washer' or 'Marketing Goddess of the World.'
Other times job seekers will put in something generic like, 'Experienced C-level executive looking for next opportunity.'
"Well, the way I search for people is by their title -- 'SVP of Sales' or 'VP of Marketing' or 'Director of Policy,'" said Garzarelli.
"They'll put in all these different titles that they could have. 'I could be a CEO or CFO or…' That's just not specific enough."
"Or they'll put something like, 'I'm looking' or 'Unemployed.'"
None of those are recommended options.Image Source: Wikimedia Commons
Check Your Facebook Privacy Settings
This isn't a LinkedIn (NASDAQ: LNKD) tip, but it is very important.
"I think people should always be very mindful of their privacy settings on Facebook (NASDAQ: FB) because employers will always go and check out your Facebook," said Garzarelli.
"You don't want pictures of you doing anything on there that would at all be embarrassing or compromising."Image Source: Wikimedia Commons
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