Zoe's Kitchen Inc was incorporated in the State of Delaware on October 27, 2007. The Company operates casual restaurant concept serving a distinct menu of fresh, wholesome, Mediterranean-inspired dishes delivered with Southern hospitality. It operates restaurant formats including in-line, end-cap and free-standing restaurants located in markets of various sizes. The Company owns a number of trademarks and service marks registered or pending with the U.S. Patent and Trademark Office (PTO). It has registered the following marks with the PTO: Zoes Kitchen; Zoe's Kitchen; Simple. Tasty. Fresh!; Zoes Fresh Take; Eat Smart Eat Fresh; and Simply 500. It has various marketing strategies includes Shared, Earned, Owned, Local Restaurant Marketing, New Menu Introductions, Creating New Dining Opportunities and Internal Marketing. The Company faces competition from restaurants, convenience stores, grocery stores, and other outlets on a national, regional and local level. The Company and its franchisees are subject to extensive and varied federal, state and local government regulation, including regulations relating to public and occupational health and safety, sanitation and fire prevention.