Zoe's Kitchen Inc was incorporated in the State of Delaware on October 27, 2007. The Company operates casual restaurant concept serving a distinct menu of fresh, wholesome, Mediterranean-inspired dishes delivered with Southern hospitality. As of February 24, 2014, the Company and its franchisees operated approximately 111 restaurants in 15 states. It operates restaurant formats including in-line, end-cap and free-standing restaurants located in markets of various sizes. The Company owns a number of trademarks and service marks registered or pending with the U.S. Patent and Trademark Office (PTO). It has registered the following marks with the PTO: Zoës Kitchen; Zoe's Kitchen; Simple. Tasty. Fresh!; Zoës Fresh Take; and Simply 500. The Company faces competition from restaurants, convenience stores, grocery stores, and other outlets on a national, regional and local level.