Vitamin Shoppe Inc was incorporated in Delaware on September 27, 2002. The Company is a multi-channel specialty retailer of vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. The Company markets nationally recognized brands as well as its proprietary brands, including Vitamin Shoppe, BodyTech, True Athlete, Mytrition and PLNT. Its product offering provides its customers with a selection of products that is not readily available at other specialty retailers or at mass merchants, such as drugstores and supermarkets. The Company's operating business segments are retail, direct and manufacturing. In its retail segment, which includes Vitamin Shoppe, Super Supplements and Vitapath retail store formats, the Company has opened 163 new stores and acquiring 31 stores. In its direct segment, the Company sells its products directly to consumers through the internet, at www.vitaminshoppe.com. Its e-commerce sites and the catalog complement its in-store experience by extending its retail product offerings and enable the Company to access customers outside its retail markets and those who prefer to shop online. The manufacturing segment provides custom manufacturing and private labeling of VMS products, and develops and markets its own branded products for both sales to third parties and for the VSI product assortment. The Company offers a comprehensive selection of vitamins, minerals, herbs, homeopathic remedies, specialty supplements such as fish oil, probiotics, glucosamine and Co Q10, sports nutrition, weight management, as well as natural bath and beauty, pet supplements and options for a healthy home. It offers products exclusive to its assortment in Vitamin Shoppe, BodyTech, True Athlete, Mytrition and PLNT brands which include products such as Ultimate Man, Ultimate Women, Ultimate 10 Probiotic, Whey Tech and Whey Tech Pro 24 Proteins. It also offers a comprehensive assortment from national brands such as Optimum Nutrition, Cellucor, Garden of Life, Quest Nutrition, Solaray, Solgarand Nature's Way. The Company competes with other specialty and mass market retailers including Vitamin World, GNC, Whole Foods, Natural Grocers, Sprouts Farmers Market, Costco and Wal-Mart, drugstore chains including Rite-Aid and Walgreens, internet and mail order companies including Amazon.com, Puritan's Pride, Vitacost.com, Bodybuilding.com, Doctors Trust, Swanson and iHerb in addition to independent health and vitamin stores and e-commerce outlets. The Company os subject to numerous federal, state, local and foreign laws and regulations governing its operations, including the handling, transportation and disposal of its products and non-hazardous and hazardous substances and wastes, as well as emissions and discharges into the environment, including discharges to air, surface water and groundwater.
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